Q Realty NW is a luxury real estate business that caters to a very well off clientele. The clients wanted a “Q” as the primary focus of the logo as it represents their namesake.

The logo represents a door knob about to be unlocked by a skeleton key while also taking on the form of the letter “Q”. The imagery evokes the feeling of purchasing a new home and stepping inside for the first time. The skeleton key is to represent the upscale nature of the homes being sold.